VR commerce
Marketing & Sales
THE CHALLENGE
The e-commerce of the future
In the retail sector, sales are declining compared to online purchases, a shift accelerated by the rise of e-commerce, thanks to the convenience of shopping from home. Digitalization and changing consumer habits are transforming our daily lives, making e-commerce an integral part of it. The next step toward the future is Virtual Reality e-commerce, which combines the benefits of online shopping with the immersive and interactive experience of physical stores.
VR commerce | Smartphone shopping experience in VR
THE SOLUTION
Reinventing the physical store
The growing success of e-commerce has made it increasingly difficult for physical stores to retain loyal customers. The challenge was to find a way to replicate the traditional store experience while keeping its advantages, such as the ability to interact with products, without sacrificing the convenience of online shopping. How can we bring the physical store to customers’ homes with an equally immersive and engaging experience?
THE RESULT
A virtual store with real interaction
Our solution has created a virtual replica of the physical store, where customers can explore products without the need to wait in line, interact directly with items, and receive support from an avatar representing a real operator. This approach combines the convenience of online shopping with the sensory experience of a physical store, offering a new way to shop that integrates the best of both worlds.
