VR car configurator
Marketing & Sales
THE CHALLENGE
Revolutionize the shopping experience
Digital media have radically transformed consumer expectations. Although dealerships remain the preferred touchpoint for purchasing new cars, most buyers are dissatisfied with the experience offered. It’s time to explore new approaches and open up to innovative horizons to create engaging and realistic experiences that fully meet the modern customer’s needs.
VR car configurator | VR configuration experience
THE SOLUTION
Putting the customer first
The project was designed to offer potential buyers an immersive experience in vehicle configuration, completely different from the traditional dealership visit. The customer has full control of the system and can visualize every real-time change made to the vehicle in 3D. An innovative concept that addresses logistical challenges for dealerships, placing the customer experience at the center and enabling a unique level of customization.
THE RESULT
A virtual store with real interaction
The VR Car Configurator is a PC and Virtual Reality software that allows users to configure their car in an immersive environment. We have developed a unique storytelling approach to make the experience emotional and engaging. Every model and component of the car is faithfully reproduced with real-time details and materials crafted according to the design center’s specifications. The potential buyer, positioned at the dealership’s VR station, can customize every detail—from color to wheels, including rims—using the 3D dashboard. Additionally, they can virtually sit inside the car, explore the interiors, test the infotainment system, and even experience the thrill of turning on the engine.
