Launch of the Alfa Romeo Tonale
Marketing & Sales
THE CHALLENGE
Evolution of a legendary brand
The Alfa Romeo Tonale is the brand’s first electrified C-SUV, marking a pivotal moment in its history. With this model, Alfa Romeo steps into the era of electrification while preserving its unmistakable Italian sporting DNA. Bold design and technological innovation come together to create an authentic electrified experience, crafted to enhance the very essence of the brand.
Launch of the Alfa Romeo Tonale | ADAS simulations
Launch of the Alfa Romeo Tonale | Hybrid system
THE SOLUTION
Electrification and ADAS
The launch of this iconic model presented a great opportunity to create immersive 3D content, designed to best showcase Alfa Romeo’s vision of electrification. The Tonale not only embodies the shift to electric mobility, but does so while staying true to the brand’s sporting DNA, enhancing the driving experience and the essence of Alfa Romeo. In addition to electrification, the new Tonale is equipped with the most advanced driver assistance systems (ADAS), ensuring the highest standards of safety without ever compromising driving pleasure and the connection between driver and vehicle.
THE RESULT
3D technology serving the Tonale
Both videos were created through advanced 3D modeling and high-definition rendering techniques, with specific visual effects designed to highlight the technical features and facilitate the understanding of the vehicle’s key elements.
The video dedicated to the ADAS showcases the new Level 2 safety systems, such as “Intelligent Adaptive Cruise Control” and “Lane Centering,” which offer comfort and control without compromising the driving experience.
The second video, created in 3D, shows the 48V Hybrid VGT propulsion system with 160 HP, paired with the 1.5 petrol engine. Differentiated colors are used to distinguish the electrified components from the combustion engine, focusing attention on the vehicle’s technological core.
