Ducato technical video
Marketing & Sales
THE CHALLENGE
A new way of communicating
In today’s world, the automotive industry faces an increasingly complex challenge: how to present the technical features and technological innovations of new vehicles in a simple, engaging, and accessible way to the general public. With the rapid evolution of technology and growing competition among major players in the sector, it is essential to find innovative ways to showcase a vehicle’s distinctive features, while maintaining an emotional connection with consumers. Therefore, it is crucial to develop communication strategies that not only inform but also engage and captivate the audience, highlighting the true value of the innovations introduced in each new car.
Ducato technical video | 3D video of the new commercial vehicle
THE SOLUTION
From concept to realization
From ideation to the final frame, we manage every aspect of video production with precision and creativity, whether it’s creating a storyboard, managing project CAD, selecting the style, or producing animations. Our goal is always to explore new visual languages to tell each story with an original and engaging approach. In the field of Computer Graphics, we use spectacular visual effects and realistic animations to highlight the functionality of a vehicle’s internal components, providing a meticulous and accessible technical explanation. With every project, we aim to create content that not only informs but also fascinates and engages the viewer, turning every technical detail into a unique visual experience.
THE RESULT
3D technology for the new Ducato
We created a CGI commercial for Fiat Professional to launch the new Ducato range, dedicated to commercial and recreational vehicles. The technical video highlights the performance of the MultiJet3 engines and the manual and automatic transmissions. Thanks to advanced digital technologies and the digital twin of the Ducato—a highly accurate digital replica of the physical model—we were able to optimize both time and costs during the design and production phases, even before the vehicle was available for production. Using VFX and technical graphics, we showcased the workings of engine components that are typically hard to represent. The 3D environment was designed to be neutral, allowing the viewer to focus on the vehicle, even within a chaotic urban setting.
