Barilla Retail Ecosystem
Marketing & Sales
THE CHALLENGE
The shopping experience goes digital
In recent years, the entire shopping experience has undergone a radical transformation, increasingly shifting towards the digital realm. Today, it’s commonplace to shop online, have products delivered directly to your door, or even try on clothing from the comfort of your couch using your smartphone’s camera. These innovative solutions have made shopping not only more convenient but also personalized and immediate. With the continuous advancement of digital technologies and the adaptation of consumer habits, every brand is designing and implementing its own vision of virtual shopping, aiming to offer customers a unique experience that combines the convenience of online shopping with the interactive feel of a physical store.
Barilla retail ecosystem | Virtual shopping experiences
THE SOLUTION
A new era for brands
In an era where digital innovation is essential for every brand, a collaboration with Barilla was born, an international brand that perfectly blends modernity and tradition. This meeting of visions led to the design of advanced digital experiences, intended for both the sales network and the end customer. The primary goal of this partnership was to meet the brand’s communication needs while maintaining a focus on design and user experience. In this way, it was possible to offer solutions that, while utilizing cutting-edge technologies, remain true to the principles and values that have made Barilla one of the most recognized companies in the world.
THE RESULT
A digital ecosystem
The collaboration with Barilla has created a digital ecosystem that integrates marketing, communication, and sales. Key tools include the 360° Virtual Tour of the Barilla shop, allowing users to explore products and optimize layout with sales partners. The Virtual Store is an immersive e-commerce experience, enabling customers to shop online with high-quality product renderings. Finally, the 3D Shelf Configurator assists the Marketing team in comparing shelf configurations, providing an analytical view of Barilla products alongside competitor items.
