Aerospace VR configurator

Marketing & Sales

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Technology: Virtual Reality

THE CHALLENGE

Innovation in configuration

Aerospace companies participate in exhibitions and trade shows and occasionally organize direct meetings with customers to promote their products. During these meetings, it is essential to showcase the aircraft, whether it is already in production or still in the design phase. Traditionally, physical mockups or technical documents are used, but these options have limitations: mockups can incur high costs, while technical documents often fail to highlight the machine’s features adequately.

Aerospace VR configurator | Configuration experience

THE SOLUTION

A new way to present helicopters

With digital 3D reproduction, it is possible to showcase any aircraft, whether in production or development. Through an in-depth analysis of production constraints, we create a configuration experience that ensures maximum fidelity.

The high-quality graphics engines we use, along with models derived directly from CAD designs, allow for a realistic representation of the product and the emotional environments in which it is placed. Additionally, the use of Virtual Reality devices enables a 360° exploration of the experience, highlighting every aesthetic and technical detail.

THE RESULT

Immersive helicopter exploration

By utilizing models optimized from technical designs, we have developed a Virtual Reality application that allows users to explore the aircraft in all its forms. The environment is designed to provide an engaging experience, enriched with visual effects and animations.

Users are strategically positioned to obtain the best viewpoints but can also move freely to examine details. It is possible to select various aesthetic and technical configurations while adhering to design constraints. Some components are animated to demonstrate their real behavior, and users can access technical and commercial documentation to review specifics. The results of the configuration can be saved for future sales proposals or market analysis.