IDV Digital Catalog
Marketing & Sales
THE CHALLENGE
Showcasing the maximum in minimal space
During trade fairs and events, Iveco Defence Vehicles needed a tool to effectively and engagingly present their entire range of military vehicles without the burden of printed materials or the complexity of physical displays. The goal was to ensure an interactive and intuitive experience for a diverse audience, highlighting every technical and commercial detail of the vehicles in a dynamic and often crowded setting.
IDV Digital Catalog | Digital Catalog navigation experience
THE SOLUTION
An interactive Digital Catalog
We created the Digital Catalog, a touch-screen application designed to capture attention and simplify access to information. The catalog includes detailed profiles for each vehicle model, featuring images, videos, downloadable brochures via QR codes, and technical datasheets. Everything is designed for intuitive navigation, allowing users to explore every aspect of the vehicles with just a few taps.
THE RESULT
An experience that leaves a mark
With the Digital Catalog, Iveco Defence Vehicles revolutionized the way their products are showcased. Event attendees can explore the vehicle range independently or with assistance from IDV staff, diving into technical features and benefits in real time. This innovative approach has strengthened IDV’s image as a technological leader while simplifying the collection of qualified leads through modern and practical digital tools.
