Jeep & Fiat Hybrid
Marketing & Sales
THE CHALLENGE
Fiat and Jeep: Hybrid technology at the service of sustainable mobility
Fiat and Jeep, with the new 500X, Tipo, Renegade and Compass models in the Hybrid version, have taken a further step along the path of energy transition and sustainable mobility. The two brands, without distorting their DNA, have thus relaunched the concept of sustainable mobility by offering technological, innovative and accessible solutions, always placing human needs and the benefits that this technology can offer at the center.
Fiat & Jeep Hybrid System | Trailer Video
THE SOLUTION
The Role of 3D in Technical Communication
The best way to tell the evolutionary step of the new hybrid systems is certainly to show how they work in different driving situations.
Through a 3D video it is possible to simplify complex concepts that are difficult to understand for the non-expert user.
THE RESULT
360° exploration of Fiat and Jeep’s new e-features
The result is a 3D video in which two models for each brand (Fiat & Jeep) alternate in an urban environment at the beginning and an extra-urban one at the end. In these virtual environments, all the e-features of the new hybrid systems are contextualized in different driving situations, from parking to acceleration on a straight line. In each of them, holographic images of the car are accompanied by the speaker’s words and animations of the instrument cluster, thus providing additional support for understanding the systems.
