Neverland VR Experience
Marketing & Sales
THE CHALLENGE
Innovation in pediatric care
Oncological patients face complex and often painful treatments, with children being the most vulnerable in this situation. Therapies such as chemotherapy and radiotherapy not only cause debilitating side effects but can also generate significant anxiety and stress, negatively impacting their quality of life. Therefore, it is crucial to explore innovative methods to reduce pain and anxiety associated with treatment. Research should focus on approaches that make the treatment process less traumatic, such as integrating advanced technologies, psychological support, and complementary therapies. Such solutions can enhance the comfort of young patients and provide them with a sense of normalcy during a challenging time.
THE SOLUTION
The power of distraction
Numerous studies have shown that distraction during invasive medical procedures can be an effective tool for alleviating pain perception. One such study examined the behavior of children who watched cartoons during painful treatments. The results were highly positive, as watching cartoons significantly reduced the pain experienced by the children.
For this reason, we believe that virtual reality is particularly well-suited for this purpose. It provides complete immersion from reality while simultaneously keeping the mind engaged by interacting with an engaging virtual world.
THE RESULT
Neverland: a virtual escape
Neverland is an immersive virtual reality experience designed to enhance the hospital stay of oncology patients, providing moments of relief and escape.
Set in a dreamlike landscape, the experience is filled with puzzles and surprises, allowing patients to explore and interact with a captivating world. While the patient wears the VR headset, a healthcare worker or family member can follow along on a tablet, sharing in the moments of discovery and joy.
Neverland offers a valuable opportunity to reduce stress and improve quality of life during treatment, creating a positive and supportive environment.
