AR Car Configurator
Marketing & Sales
THE CHALLENGE
Configure your car anytime, anywhere
The technological context we live in has accustomed us to accessing information whenever and wherever we need it. Augmented Reality adds a new dimension to this experience, making it available 24/7, in any location, and fully explorable at 360° in a true-to-life 1:1 scale.
AR Car Configurator | Configuration experience
THE SOLUTION
Innovation within everyone’s reach
We designed a modern, intuitive solution tailored to meet the needs of users who may not be accustomed to the latest technology. By striking the right balance between innovation and ease of use, we’ve integrated a traditional tool like the online configurator into an app filled with interactive content, creating an immersive and engaging experience. This application not only simplifies the use of the configurator but also introduces interactive features that enhance communication, bridging a gap previously overlooked by official channels and strengthening the user connection.
THE RESULT
Personalize, explore, and configure in Augmented Reality
The Automotive AR Configurator allows customers to preview car models in real scale, anywhere, through Augmented Reality. Powered by ARKit and ARCore, it offers complete car customization and the option to share designs on social media. Beyond configuration, the app includes interactive simulations to explore electric charging systems and safety features, using gamification techniques. Users can learn how to charge a vehicle at a public station or discover the sensors enabling 360° parking views.
